Conceptualized and designed interface for a kiosk machine, resulting in a 73% reduction in human errors, significantly improving the user experience for over 1.5 million customers.

Utilized Figma to create wireframes and prototypes, developing intuitive and engaging interaction designs for Machine and App interface (used by over 5 million people).

Collaborated with cross-functional teams, including stakeholders, product managers, designers, development leads, data scientists, and user researchers, to translate user and business requirements into effective designs.

Conducted generative and evaluative research, and usability testing to understand users’ needs, both independently and as part of a team, achieving a 92% success rate in user testing, indicating a high user satisfaction and a strong correlation between design and usability.

Proposed desktop and app interface designs for ParallelDots, participated in user research, market research, and usability testing to uncover pain points leading to a 30% improvement in overall user experience.

Delivered Wireframes, Hi-fidelity Prototypes, User Flows, by crafting buildable solutions, well-received by clients, resulting in a 20% increase in client retention.

Created infographics, illustration videos, and other collaterals that effectively conveyed complex ideas and data, resulting in a 50% increase in user understanding and retention of key concepts.

VinnovateIT is the official innovation and incubation lab under the Information Technology department Vellore Institute of Technology, Vellore. It is one of the fastest growing student communities in India.

As the Head of Design I led and mentored a team of designers to design and deliver several real-time mobile and web applications, successfully catering to 18,000+ users from diverse student communities.
Being a part of a dedicated student organization I enjoyed wearing multiple hats that inlolved • Associating with multifaceted teams, involving developers, marketers, designers, to ensure timely product delivery and launch, meeting the KPIs and UX goals.
• Revamping the social media identity. Boosting the organisation’s social media presence by 500%.
• Enhancing brand awareness and target audience engagement for various initiatives and informational campaigns.
• Organizing several technical and design events, hackathons and speargeading the design domain.
• Managing sponsorships, logistics, and branding for design events and hackathons, triggering a rise in involvement from students, sponsors, and industry partners.

Relevant Courses:

• UX Prototyping
• Usability Testing
• Advanced Usability
• Accessible UX
• Information Architecture and Design
• Perspectives on Information